Conversion rates are a life and death matter for online businesses. When someone sees your checkout page, how likely are they to open up their credit card and actually buy something? Figuring out what ...

Adrian Barnett is a member of the Statistical Society of Australia. Victor Oguoma is a member of the Statistical Society of Australia. Our lives are becoming increasingly data driven. Our phones ...

Jeff Leek at Simply Statistics has a great post that explains how Fox News presents data in a really tricky way. A lot of the issue comes in the way the data is presented. While most of the time the ...