The true cost of SaaS waste goes beyond just needless spending; it also creates security risks, compliance blind spots and ...

There are so many ways to improve customer engagement and many potential tactics out there. However, narrowing it down to the most effective ways to implement your engagement strategy can be tricky.

In a SaaS or subscription environment, there’s almost nothing more important than the quality of the customer service (or “customer success,” or “the customer experience”–I have no dog in the fight ...

It seems so obvious: Businesses that take a proactive approach to customer success by going out of their way to anticipate customers' needs, and to offer help rather than waiting to be asked, are more ...

What’s the difference between a non-technology company building a customer-facing app and a tech company building and supporting a software-as-a-service (SaaS) product? One might suggest differences ...

Any investments designed to put customers, and customer data, at the heart of the business will only help companies be more competitive in the future. Over the past five years, marketing operations, ...

Visualizing popular SaaS pricing models and key factors to help businesses choose the ideal subscription for sustainable growth and customer satisfaction. Pixabay, Pexels Software as a service ...

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other ...

Speeding up business processes and tasks is something evolving software-as-a-service (SaaS) has been instrumental in delivering. Today, as SaaS reaches maturity, it offers great value to those in ...

The last thing you want is to be locked in to a SaaS vendor who isn't delivering as promised. That's where a SaaS SLA can save the day. As companies continue to move away from developing software ...

A few years ago, building a bottom-up SaaS company – defined as a firm where the average purchasing decision is made without ever speaking to a salesperson – was a novel concept. Today, by our count, ...